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claychristensentellsagoodjoke|澳门百乐门

作者:澳门百乐门 时间:2020-11-05 00:10
本文摘要:Facebook管理着零售商和航空公司无法梦想的大量用户分解信息。她等待时间非常长,也许这可以把你所有数据以外的东西告诉他Similarly,askedwhatspotifywoulddowiththecustomersfromhell,JoakimSundn,seniortechleaderatthemusicstreamingservicetoldthedruckerforumthattheirdeeppainmightbetellingyouaboutaproblemyouhadnotidentifies当Spotify被来自地狱的顾客问到如何应对时,这个音乐流媒体服务公司的高级技术负责人乔亚金森登(JoakimSundn)在德鲁克论坛上发现了他们深深的痛苦Remember,too,thattherearesomesituationsinwhichdatamayneverbemuchelp

天堂

clay christensentellsagoodjokeaboutatourofheaven .克莱克里斯滕森(claychristensen )开了一个关于天堂旅行的有趣玩笑。howcomethere’snodatahere? theharvardprofessoraskshiscelestialguide .这里为什么没有数据? 这位哈佛教授回答了他的天堂之行。Because data lies,comes the response .因为是数据骗子,对方问。

And that is why,Prof Christensen goes on,wheneveranyonesays‘show me the data’,I just say‘Goto Hell’.克里斯蒂安森教授继续讲话。thegaggotalaughatlastweek’sdrucker foruminvienna在最近在维也纳举行的druckerforum上,这个笑话引起了笑声。wherefansofthelatepeterdrucker’sclaimthatmanagementisaliberalartvoicedfearsaboutthewaydataarewieldedtocrushumaninsightand vend 向属于尊重弟弟彼得德鲁克管理的文科观点的粉丝们传达了数据用于压迫人类洞察力和创造性的担心。

金融时报

buttherearesignsofabacklashagainstbigdataevenwhereithasloomedlargest .但是,目前即使在大数据运用最普遍的领域,也有大数据遭遇反感的迹象aschiefexecutiveofuksupermarketchainjsainsburyuntil 2014,justinkingcommandedadatasetthatshowed,for instance, thatpurchasesofdietproductswerethebestindicationthatcustomerswereplanningtogoonholiday-andthattheymightthereforebeopentosooot tanlotion .例如,根据兼任英国连锁餐厅森宝利(JSainsbury ) CEO后2014年贾斯汀(Justin King )管理的数据集,销售减肥食品是顾客想去的hebelievesretailersshouldusesuchinformationtorepresenttheshopperbetterin,say,negotiations with suppliers .指出零售商应该用于此butatafinancialtimes 125 forumichairedrecently,hesaidheworrieddatawerenowusedagainstcustomers .但不久前我的主持人英国《金融时报》 125论坛He has,for instance, criticisedtheuseofloyaltycarddatatogamethecustomerbyofferingthemvoucherstoswitchbrands .例如, 他利用的itistoosoontodeclarethetriumphofwhatoneex-colleagueusedtocallbiganecdoteovertheideologyofeasy-to-measurismthathashas w years .现在主张我的前同事说的重磅轶事容易依赖观念——。这几年,企业董事会坚定宿老的观念3354取得了胜利,还为时过早。For example是thehastilydeclaredfailureofpollsterstopredictadonaldtrumpvictoryintheuselectionismorelikelytobeduetounsoundone-on 虽然舆论调查机构没有预料到唐纳德特朗普会在美国议会选举中获胜,但结束的原因可能是不可靠的一对一调查。

The science of data analytics, whencombinedwithcognitivecomputingandevenneuroscientificandbehaviouralresearch是isalsogoingtogetmoresophisticatedandprecise . For now,someofthetoolsmeasuringcustomersatisfactionareasbluntasthosesmiley-facepadsyoufindatairports,askingyoutoassessyourex istillwonderhowtheairlineiflewwithlastsummerinterpretedtheinputfromtheerfultoddlerwhowasrepeatedlystabbingtheangry-face on t ture gate .我还很奇怪,今年夏天,在坐飞机的航空公司,那个快乐的行人把登机口旁边的机器愤怒的脸的图标关掉,反复说明什么意思。Separately是, Facebook-whoseaccesstovastuser-createdtrovesofinformationretailersandairlinescanonlydreamabout-hasgotintotroublewinto singcu kesmeasuringthetimeusersspendviewingvideoadvertisementsandarticles .另外,Facebook在广告主那里有麻烦。Facebook管理着零售商和航空公司无法梦想的大量用户分解信息。Too often,computer-generatedfactscomeclosetooverruling commonsense .在很多情况下,计算机分解的事实完全碾压常识。

When Pope John Paul II died in 2005, asenioreditornotedthatthenewshadsurgedtothetopoftheftwebsite’smost-readstoriesandorderedme (iwastheneditingouropinity ), tocommissioninsightsintovaticanpolicies,catholicmoresandpapalhistory-noneofwhichwasahit.2005年教皇约翰保罗二世(poppicies )的资深篇注意到这个消息成为了英国《金融时报》网站人气报道的头条,我(当时是观点布局的编辑)命令了几乎一部分关于梵蒂冈政策、天主教习俗、教皇历史的分析报道,所以这些报道不太受欢迎。Saul Bellow died天后,Saul Bellow去世,hisobituaryalsotoppedtherankings .的讣告也名列榜首。

therewasnocorresponding calltodeepenourcoverageofusnovelistsandtheirwork .但是没有人给我们打电话让我们深入报道美国小说家及其作品。insightsfromonlyafewuserscanstillbevaluable .在少数用户的意见中也可能有价值。mrkingadvisesagainstignoringtheshopperwhocomplainsshewaited 15 minutesattheself-service tills, evenifyourspreadsheetshowstheaveragewaitwastwominutes .金建议即使电子表格显示平均等待时间为2分钟,也不要责备自己在自助收银台等待15分钟的顾客。herperceptionthatittookmuchlongermaytellyoumorethanwholedashboardsofdata .她等待时间非常长,也许这可以把你所有数据以外的东西告诉他Similarly,askedwhatspotifywoulddowiththecustomersfromhell,Joakim Sundn, seniortechleaderatthemusicstreamingservice toldthedruckerforumthattheirdeeppainmightbetellingyouaboutaproblemyouhadnotidentifies 当Spotify被来自地狱的顾客问到如何应对时,这个音乐流媒体服务公司的高级技术负责人乔亚金森登(Joakim Sundn )在德鲁克论坛上发现了他们深深的痛苦Remember,too,thattherearesomesituationsinwhichdatamayneverbemuchelp .也必须忘记。

金融时报

在有些情况下,数据可能有一天没用。One is innovation,wherethetyrannyofthebusinessplancrampsideasandnarrowsoptions,accordingtoexpertsgatheredinviennalastweee asritagunthermcgrathofcolumbiabusineetssschoolputsit : it’salwayseasiertogobacktothespreadsheet .哥伦比亚商学院(columbiabusine Roger Martin, whoheadstherotmanmanagementschool’smartinprosperityinstitute, sayshewouldbanthewordprovenfromorganisationsthatwishtoinnovate .罗特曼管理学院(Rotman School of Management )马丁繁荣研究所(martinprospert it’shardtoexplorepossibilitiesifyouhavetoknowtheanswerbeforeyoustart,adds Tim Brown, chief executive of Ideo .开始前必须告诉knowingyourcustomerwillneverbeazero-sumcontestbetweenaresearcherwithaclipboardandibm’s人与IBM华生的零和竞争。Nor should it be .也不应该这样。

thebestinsightscomefromsomehard-to-defineblendofwhatyouknowfromlisteningtoindividualusers, whatyoucanlearnfromtheircollectivepastbehaviourandwhatyouintuittheywillwantinfuture .最坏的解释产生于无法定义的混合理解:你每个用户都知道你来自他们的集团thereallyflawedassumptionisthatacapsuleofdatainsertedintotheanalyticsmachinewillalwaysgeneratetheperfectbrew .确实错了。


本文关键词:用户,数据,报道,零售商,澳门百乐门,顾客

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